Started by PocketOption, Jan 24, 2023, 07:52 am
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Digitalize your Forex/CFD/Crypto brokerage and increase ROI with AMS, the simple marketing solution for your business.
The evolution of digitalized technology has shifted our world as we know it. Over the last few decades, the internet era has managed to break physical barriers and connect users to all corners of the world, at any given time, making the rapid exchange of data and information widely available to all. Thanks to the internet, our generation is faster, smarter, and more efficient than those prior. Yet, in 2022, studies prove that Gen Zers have a shorter attention span due to the "fast and now" culture, and millennials have grown accustomed to the same.
Online Forex/Crypto/CFD traders are no different, and today, it has become more common than ever for traders to get distracted and easily fall out of their trader journey, a journey that is ever so delicate. This phenomenon has become more frequent among frustrated brokerages that work so hard to gain quality users, while those same users drop like flies simply because they get sidetracked and forget to complete tasks requested of them.
This trend has urged online marketers, and especially forex marketing companies, to develop new marketing techniques, ones that can stay up to pace with this generation's attention spans and keep users engaged when distractions are at their peak. They are the savvy and up-to-date brokerages that have adopted the ultimate forex marketing strategies and solutions to increase and preserve valuable traders, for the long haul. The solution is AMS, and it can significantly increase revenue for your brokerage.
AMS, or an Automated Marketing Solution, is an AI-Powered Marketing System that focuses on efficient marketing operations through real-time communication with users. You can have a huge array of automated content, in several languages, designed specifically for each channel that the message will be sent to your traders (email, text, push notification).
In an online business, it basically means that the manual and mundane tasks that your employees are typically tied up with throughout the day, like – sending emails, messages, reminders, and updates to clients - are taken off their shoulders. With AMS applied, most of the communication is administered to your traders automatically, at the exact time, language, purpose, and channel intended.
Let's look at an example:Think about the last time you went online shopping. You found an item you wanted to buy, dropped it in your virtual cart, filled out your credit card details, and right as you were about to hit "buy", you received an important phone call that had you tied up for a while. By the time you finished the call, you most likely forgot what you were up to before, and now you're off to a meeting, then to pick up the kids, cook dinner, hit the gym...etc. In other words, life got in the way, and without AMS, the item you were just about to purchase is now buried deep in a load of distractions, the same distractions that threw you off track to begin with.You lost your train of thought, and as a result, the online shop lost your business. Sound familiar?
The same phone call came in right as you were about to hit "buy", but this time, right as you end the call, you get a message from the online store, reminding you to complete your purchase, with a 10% discount valid only for today. You quickly apply the discount and place the order, just before going on with your day.A simple reminder brought you back to focus, and this time, you made your buy, and the online shop earned your business. Mission accomplished.
According to Baymard Institute, 69.57% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 70 of them will leave without purchasing. In an online brokerage that doesn't have AMS, a trader's journey can be just as easily cut off by the same consumer behavioral patterns. Without marketing automation, your brokerage will be parting ways with 70% of users upon sign-up.
Like the former example where the online shop lost a customer to distractions, many online brokerages recognize frustrating consumer patterns first-hand, and without taking measures, they continue to experience traders slip through their fingers. Then there are the resilient brands, those who opt for the latter. They identify the problem, quickly adopt the easy AMS marketing fix, and secure the sales.
If you are currently running a Forex/Crypto/CFD brokerage business or researching how to start a forex business, then you know that your company's revenue heavily relies on lifetime trader value. Getting a new client to successfully make their first deposit on your website is the first achievement, but you cannot rely solely on new account openings for long-term success. It costs five times as much to attract a new customer than to keep an existing one. Meaning, for your company to be profitable in the long run, retention needs to be the main focus.
An estimated 80% of online traders fall out of line and quit, just because they fail to complete registration requirements and KYC processes, or don't have the tools to adapt to the constantly moving markets. Whether it's sending invalid documents, not acting on a margin call, or even just difficulties logging in to their account, there are many obstacles that traders must overcome to reap the benefits of your trading platform and continue engaging in the long run. Your trader's experience is a key factor in driving trader loyalty and overall LTV (Lifetime Value).
AMS serves as the most effective digital marketing tool for trader retention, offering hundreds of preset trader journeys and flows that activate messages to urge users to stay engaged and take action. Plus, AMS takes the workload off your traditional sales rep, as your Forex sales team will longer need to juggle tedious tasks like personalizing and sending emails, messages, and alerts to keep your traders in the loop.
There is no way around it. If you want to maximize the success of your brokerage, you will need active, committed traders – and the only way to effectively achieve them is by digitalizing your business through automation.
AI-Power your brokerage’s CRM and marketing operations through efficient, digitalized automation.
With AMS, you can effectively communicate with your traders through every step of their journey, keeping them on track and focused on their achievements on the platform. The AI-powered system is engineered to send specified messages to traders based on their trading activity, triggering reciprocating engagement from the trader's end. AMS is programmed to send emails, SMS, WhatsApp messages, Push notifications, pop-ups, and alerts in real-time, with the channel of communication varying, depending on the conditions you preset for each trigger.
Not all clients are the same. There are thousands of client journeys and conditions you can set to ensure that the right client is receiving the right message, at the right time, and engaging on the platform in the way you want them to. With AMS, you choose the relevant flows for your trader journey. Preset the trigger points in your funnel flow, decide at what stage, to who, and through what channel it activates. Set AMS up once, and it runs on autopilot.
Once you set up AMS for your brokerage and configure your funnel flows, see that it's bringing in results! AMS gives advanced campaign analytics for you to track monetization. You can conduct A/B testing, and draw stats that move beyond basic indicators. For example, opens and clicks, action conversions, ROIs per campaign, and more.
AMS has become the top trending marketing strategy among online businesses, specifically trading brokerages. As trendy and beneficial as it is, brokerages that want to build their operations from scratch will find that the costs of adding AMS are just too steep. Implementing a third-party AI software alone can cost up to $40,000 a year, and that's before considering the framework, content, design, journey flow, manpower, and A/B testing that goes into running successful campaigns. Therefore, you're actually looking at costs of between $100,000-$150,000.
If you're just looking to start your Forex/CFD/Crypto brokerage business, or boost your existing brokerage's marketing operations, then partnering with a white label platform provider that offers AMS as part of the service will cut AMS costs, and the costs of your entire brokerage operation, significantly. A white label solution means you don't need to endure the heavy responsibilities and expenses that come with operating a successful brokerage, and the most advanced and up-to-date white label providers today will be able to offer you a simple AMS integration for your marketing operations.
When looking for the right partner to white-label your brokerage business, make sure they're equipped with the best platform, technologies, payment solutions, and AMS.
Leverate offers the complete, white-labeled AMS marketing automation solution for your brokerage, including all the tools, funnel flows, communication channels, and content templates proven to get your trader up and engaged in your brokerage. With a simple, one-time setup, AMS:
In conclusion, today's brokerage needs a strong Automated Marketing System in order to stay relevant in their competitive environment. As your traders are your most valuable assets, you can't risk not being there for them when they need you. Since you can't be everywhere at once, your only option is to let technology do it for you, but the kind of smart technology that represents you accurately. Leverate's AMS can be that automated layer, along with all the other state-of-the-art features and functions that will upgrade your brokerage and position you as an industry leader.
Get unrivaled technology for your brokerage today!
Marketing and sales departments use AMS to automate online campaigns and sales activities to both increase revenue and maximize efficiency. When used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, human error is reduced, and revenue is increased significantly.
Studies revealed that companies using marketing automation to nurture prospects see a 45% increase in qualified leads. Those nurtured leads, in turn, make purchases 47% larger than their non-nurtured counterparts.
Digital marketing helps your business reach a wider audience, scale your business further, and increase your revenue overall. Some of the benefits of marketing automation include: · Efficiency.· Marketing and sales alignment.· Increase conversion and rate.· Accurate reporting.· Personalized marketing strategy.· Lead scoring.· Data management.· Scalable processes.
Implementing a third-party AI software alone can cost up to $40,000 a year, and that's before considering the framework, content, design, journey flow, manpower, and A/B testing that goes into running successful campaigns. Therefore, you're actually looking at costs of between $100,000-$150,000.Partnering with a white label platform provider that offers AMS as part of the service will cut AMS costs, and the costs of your entire brokerage operation, significantly. A white label solution for your Forex/CFD/Crypto business means you don't need to endure the heavy responsibilities and expenses that come with operating a successful brokerage, and the most advanced and up-to-date white label providers today will be able to offer you a simple AMS integration for your marketing operations.
Leverate's AMS is the industry's leading Automated Marketing System for Forex/CFD/Crypto brokerage marketing operations, with a white-labeled AMS system along with all the other state-of-the-art features and functions that will upgrade your brokerage and position you as an industry leader.
The post Marketing Automation: AMS for your Brokerage appeared first on Leverate.
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