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KX Taps Ex-Google Head of Sales, John Hoffman, as New CRO

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KX Taps Ex-Google Head of Sales, John Hoffman, as New CRO

<p>KX, a
provider of database and <a href="" class="terms__main-term" id="0cd41468-7088-4154-93a3-bf5c46f15957" target="_blank">analytics</a> engines, has appointed John Hoffman as the new
Chief Revenue Officer (CRO). Hoffman brings over two decades of industry
experience, joining from Google, where he worked as Head of Sales for the Data
and Analytics department.</p><p>KX Appoints
New Sales Expert</p><p>According
to Monday's press release, the new CRO will be responsible for the company's sales for all
of the company's products and the expansion of kdb+, the company's flagship product
which is one of the fastest time series databases and real-time analytics
engines.</p><p> "I am truly excited to join a data and
analytics market leader like KX, and the opportunity to further build and scale
a world-class sales organization like their own is my dream. Driving critical
business insights is at the forefront of every organization, and KX helps bring
the benefits of these insights to bear every day for the largest financial
services, healthcare, manufacturing and energy companies. Needless to say, I
can't wait to dive in," Hoffman commented.</p><p>In his
previous position at <a href="" target="_blank" rel="follow">Google</a>, he was responsible for expanding the market positioning
of the analytics and data division and integration with the Google Cloud
service. Earlier, he was associated with Looker, which became part of Google due
to the acquisition. At Looker, as Head of Sales, Hoffman was responsible for
introducing new sales processes. </p><p>According
to his LinkedIn profile, he has held director sales positions since 1998.
During that time, he worked with <a href="" target="_blank" rel="follow">Thomson Reuters</a>, Clarity Services and Provenir.</p><p>"We
are thrilled to have John join our team. His extensive experience in enterprise
software sales, specifically focused on data and analytics, and his track
record of delivering significant revenue growth make him the ideal person to
lead the KX sales team as we embark on our next period of growth," Ashok
Reddy, the CEO at KX, said.</p><p>Watch the recent FMLS2022 panel on advances in trading technology.</p><p>B2C2 and KX
Partnership</p><p>Last November, B2C2, a
cryptocurrency <a href="" class="terms__secondary-term" id="47c3bef3-27ee-4953-8504-159e1b829b33" target="_blank">liquidity</a> provider owned by Japan's SBI Holdings, announced that it had <a href="" target="_blank" rel="follow">expanded its partnership with KX,</a> offering its clients
more advanced trading tools and analytics.</p><p>Under the
partnership, B2C2 institutional clients will benefit from services and products
similar to those provided by T1 investment banks in traditional finance. To
this end, the cryptocurrency company will use high-performance and real-time
analytics solutions offered by KX, including KX Dashboards. It is a tool for
visualizing data sets and entire databases.</p><p>Kdb+, KX's
flagship solution, is widely used in high-frequency trading, allowing billions
of data points to be analyzed in real-time. It is ideal for the dynamic and
highly volatile digital asset market.</p><p>"We
are pleased to be working with KX, which supports B2C2 in delivering real-time
data-driven trading insights and decisions to digital asset markets. KX is
recognized and respected for its industry-leading technology across the world's
major financial institutions and working with them aligns with our clients' and
counterparties' capabilities," Nicola White, the CEO at B2C2, said.</p><p><a href="" target="_blank" rel="follow">According
to a report published by FD Technologies</a>, the parent company of KX, revenue
from this part of the business grew 19% to £37.8 million in the six months from
March to August 2022. Recently, the company  appointed Ashok Reddy, an industry
veteran with more than 30 years of experience in enterprise software, as the CEO.</p>

This article was written by Damian Chmiel at

Source: KX Taps Ex-Google Head of Sales, John Hoffman, as New CRO
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