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<p>The United Kingdom Financial Conduct Authority (FCA) rejected 8,582
financial promotions in 2022 and sought their amendment or removal by authorized firms. This is approximately 1,400% more than the 573 financial promotions the regulator kicked against in 2021.</p><p>FCA disclosed the figures on Friday in a statement, noting that it
published over 1,800 scam alerts last year to protect investors against
scammers. </p><p>The increase in intervention comes as the financial markets regulator said it has made "significant improvements to the digital tools" it
deploys to fish out problematic firms and their misleading adverts. This made it possible for the regulator to work on a larger number of cases than in 2021.</p><p>Furthermore, FCA said <a href="https://www.financemagnates.com/forex/reeling-in-the-finfluencers/" target="_blank" rel="follow">'fin-fluencers'</a> have become a growing source of
concern as it has had to act against several of them in the past year. The
regulator also "worked closely" with several big tech companies in 2022. The
goal, the financial markets supervisor explained, was to make them change their advertising
policies to only allow financial promotions approved by firms it had authorized. However, the regulator said tech companies need to do more to
protect consumers.</p><p>FCA to Introduce New 'Consumer Duty' in July</p><p>Under the FCA's current regime, only authorized firms can approve
financial ads on behalf of those not under its supervision. However, in
December last year, the UK Parliament <a href="https://www.financemagnates.com/forex/fca-fights-with-rogue-financial-ads-outlines-new-rules/" target="_blank" rel="follow">proposed a new policy</a> that will require
FCA-authorized firms to undergo a new assessment to ensure that they
appropriately approve promotional campaigns. Work is still ongoing on this, FCA
said in the new statement released on Friday.</p><p>"The FCA is currently consulting on introducing tougher checks for firms
which want to approve financial promotions. The measures will make sure the FCA
is able to quickly put a stop to harmful financial promotions by unauthorized firms and individuals," the regulator noted. </p><p>In addition, FCA said it will introduce 'Consumer Duty' in July this year.
The regulator <a href="https://www.financemagnates.com/forex/regulation/fca-proposes-new-consumer-duty-for-financial-firms/">first proposed a new set of consumer
duties</a> for financial firms in May 2021 and previously set July 2022 as the date to kick-off enforcement following its public consultation.  </p><p>"Under the Duty, firms will need to demonstrate that they are providing
consumers with information, which helps them to make effective and informed
decisions about financial products and services," FCA explained in the new
statement.</p>

This article was written by Solomon Oladipupo at www.financemagnates.com.